Digital technology has become a mainstay of everyday life as we depend on the Internet and our smartphones to do many things, ranging from online shopping to binging on the latest drama series.
Getting an education in digital technology adds much value professionally, as it enables you to build key skills that are necessary in today’s digitally-driven world.
One of these skills is content creation, which can be obtained through higher education, short online courses and most effectively, accumulated experience.
With the advent of entertainment and information being consumed primarily on the Internet, the content creation industry is booming. Streaming services such as YouTube and Twitch are key players in changing content generation for aspiring content creators.
Content creation can contribute to any digital platform, because the Internet itself exists as a massive catalogue of content.
What we consume and interact with on social media, for example, is all content. News, Instagram posts, blog articles and memes all contribute to content on a digital platform.
A content creator needs to have knowledge of both creative and technical skills in order to present information in various forms of digital media, such as search engine optimisation (SEO), social media communication, videography, writing, editing, project management and many others.
To most people, content creators are synonymous with influencers. While influencers do fall under this category, content creation goes beyond that.
Those who contribute some form of information to digital and traditional media, be they experts in a field or users of a social networking site, can also be considered content creators.
Given its immense importance, content creation is increasingly being utilised as a marketing strategy by businesses and brands, especially on social media.
According to the Content Marketing Institute, social media offers wide reach, direct ways to communicate with customers and has lower upfront costs.
Good content has the ability to boost brand name popularities and increase revenue, which is where content creators come in.
Producing a good content strategy must go hand in hand with comprehensive analytics, making it necessary for content creators to flex their skills in achieving the goals of such strategy.
To put it simply, content creation is a crucial part of the digital world, considering how people are relying on the Internet to access information and entertainment.
Thus, equipping yourself with the knowledge and skills in digital technology for content creation and constantly improving them can give you the advantage you need to take up the many opportunities that the field has to offer today and in the future.
Read more: Creating Content in the Digital Era
Photo by Marvin Meyer from Unsplash.